Preview ~ The Hundreds by The Seventh Letter Collection


Los Angeles, Calif., – June 11, 2012 – The Hundreds is pleased to announce the release of The Hundreds by The Seventh Letter collection, available at The Hundreds Los Angeles, San Francisco, New York, and Santa Monica flagship locations as well as authorized retailers worldwide on Saturday, June 16th, 2012.
“It’s been more than two decades and The Seventh Letter is still going hard.  Committed to over 100 members, the world’s most proficient graffiti artists all fall under The Seventh Letter: the letter “G” as in Gods of Graffiti. Eklips steers the ship; The godfather of AWR and MSK built this platform here in Los Angeles back in 1988. In that time, only the best of the best need apply: Revok, Rime, Saber, Retna, Push, Zes, Norm, and so on.
The Seventh Letter is the more pueblo, accessible arm of the now-merged AWR and MSK crews. There’s a clothing label, an art gallery, corporate gigs, and advertising work. It’s also the opening The Hundreds needs to work alongside with this creative army…. THIS IS YOUR INTRODUCTION TO THE ARTISTS WHO NEED NO INTRODUCTION”
                                                                                          -Bobby Hundreds
The collection consists of tees, snapbacks, and a jacket, all featuring three original graphics individually created by five of the The Seventh Letter artists: EKLIPS, REVOK, EWOK, RIME, and SABER.  In celebration of the collection release, The Hundreds will house a pop up shop on Saturday, June 16th and Sunday, June 17th at 7907 Rosewood Ave., directly next door to The Hundreds Los Angeles.

~ by jaebueno on June 11, 2012.

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