Product Placement ~ Mister Cartoon Sanctiond Car Care Brand


Sanctiond™ is a Handcrafted, Premium Car Care Brand Built To Engage the Largest Generation Of

Car Drivers In History

LOS ANGELES, CA – March 28, 2012 – Cultural icon, legendary tattoo artist, custom car collector, and SA

Studios Global (SASG) co-founder, Mister Cartoon, unveils Sanctiond™ his signature brand of premium

car care products. Sanctiond™ will satisfy the unmet needs of those who share Cartoon’s lifestyle and are

equally passionate about music, sports, fashion, and cars.

Mister Cartoon Sanctiond™ is a growing collection of 15 products, including car wash, waxes, polishes, spray

detailers, interior cleaners and conditioners, and a trio of innovative tire shines. Developed to exceed the

stringent expectations of automotive painters and collectors, each product is a work of art in its own right,

merging hand drawn package design with cutting edge product formulation.

The culturally diverse population is the fastest growing segment of consumers, yet, they’re currently

underserved by brands of all types. Sanctiond™ specifically appeals to this audience while also pioneering

a unique emphasis on the subcultures that make up the Hispanic community. Through Mister Cartoon’s

well-oiled network of filmmakers, celebrities, artists, musicians, car guys and other key activators,

Sanctiond™ is quickly being defined as the authentic car care brand birthed from Los Angeles, the

epicenter of car culture.

“Cars are extensions of our personalities. Our customers are committed to making their vehicles

more than just their rides. Cars are part of who they are,” explains Cartoon. “I’m grateful I now

have the ability to turn this passion into something everyone can experience. By combining my

love of cars, culture, and lifestyle, I’ve created a product I’m proud of.”

Mister Cartoon engaged industry veteran Atticus Firey, as CEO and co-founding partner. Firey is one of

the most creative brand-builders in the car care world and has experienced unmatched success in this

sector. Under Firey’s leadership, Meguiar’s underwent its greatest growth period and transformed into a

premium, global brand, which was subsequently acquired by 3M. Firey utilized his unparalleled

understanding of the robust $265B automotive aftermarket to carefully craft the Sanctiond™ strategy.

“Sanctiond™ is the answer to retailers looking for new consumers and revived energy in this

category,” Firey said. “There are millions of people being overlooked by current brands, because

they’re not the typical car enthusiasts. Yet, they are fanatics about their cars. I’m inspired by

Cartoon’s passion for this community and our team’s ability to reach individuals through every

aspect of a shared lifestyle.”

The products will be available starting April 2012 online and in retailers.


~ by jaebueno on March 29, 2012.

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